Meraki
Project Scope: As a collaborative effort, our group embarked on the mission to create a targeted business and design a website for our brand. Together, we devised a business plan catering to independent businesswomen who frequently travel.
Focused Business Plan: Our business plan revolved around addressing a common struggle faced by businesswomen—the challenge of keeping power suits wrinkle-free during travel. We recognized this pain point and aimed to provide a solution.
Introducing Meraki: Enter "Meraki," our brand concept aimed at eliminating the hurdles associated with business travel attire. The core idea was to empower our consumers by offering travel wear that ensures confidence and success in important meetings.
Empowerment through Convenience: Our brand concept, Meraki, endeavors to make the journey smoother for businesswomen, enabling them to confidently step into crucial meetings without the worry of wrinkled attire.
Target Audience: Independent Businesswomen: Understanding our audience, we set our sights on independent businesswomen who value both style and practicality. Meraki's designs and functionality catered to their unique needs.
Vision and Mission: Meraki's vision is to redefine business travel attire, transforming it into a source of empowerment. Our mission is to provide confidence-boosting wear that aligns with the demands of modern women on the move.
Impact and Transformation: Through this project, we brought Meraki to life—a brand that caters to the practical and aesthetic needs of businesswomen, enhancing their overall travel experience and fostering confidence in every step they take.
Our collaborative effort culminated in a brand that marries functionality with style, transforming business travel wear into a tool of empowerment.
Nautical
Project Origins: "Nautical" magazine was born from a class assignment where we were tasked with creating a magazine reflecting our essence. Drawing inspiration from my hometown, Laguna Beach, California, I crafted a magazine that encapsulates the essence of winter along the coastline.
Home's Influence: Laguna Beach served as the wellspring of inspiration, infusing the magazine's pages with the unique charm of coastal living during winter.
Winter Coastal Theme: The magazine revolves around the theme of winter by the coastline, highlighting the distinct character of coastal winters, which tend to be milder than those in the heartland.
Trend Insights and Practicality: Throughout the magazine, I delved into the fall/winter trends while offering insights into staying warm in the water—a practical consideration for coastal enthusiasts.
Balanced Content: Nautical strikes a balance between personal contributions and articles from various sources, ensuring a comprehensive and engaging experience for readers.
Diverse Topics: The magazine boasts a range of topics, from fashion trends to water-related activities, showcasing the versatility of coastal living during the colder months.
Project Enjoyment: Crafting Nautical was a journey of discovery, uncovering what resonated best with the magazine's essence and seeing the final result come to life.
Overall Impact: Nautical stands as a testament to the synergy of personal identity and the spirit of a coastal community, showcasing the beauty and vibrancy of winter along the coastline.
Through Nautical, I blended my identity with the charm of Laguna Beach, crafting a magazine that captures the allure of coastal living during the colder seasons.
DULCE
Project Scope: My assignment involved designing and crafting a Look Book for the senior line "Dulce" by Gabriella Rangel at Oklahoma State University. With the provided mood board and insights into the line's concept, I endeavored to bring her vision to life.
Designer Collaboration: Working closely with Gabriella Rangel, the senior designer, I collaborated to translate her creative vision into a cohesive and visually engaging Look Book.
Mood Board Foundation: The project began with a mood board that served as a foundation for capturing the essence and aesthetics of the "Dulce" line. This visual guide steered the creative direction of the Look Book.
Reflecting the Line's Theme: The Look Book was meticulously designed to follow the theme of the "Dulce" line, ensuring that every page resonated with Gabriella's vision and captured the essence of her collection.
Visual Cohesion: Each page was carefully curated to maintain visual harmony, immersing the audience into the world of "Dulce" and conveying the story behind the designs.
Bringing Concepts to Life: My aim was to transform Gabriella's ideas and concepts into a tangible representation that would resonate with viewers, evoking emotions and appreciation for her work.
Impact and Representation: The Look Book stands as a tangible embodiment of the "Dulce" collection, showcasing the meticulous craftsmanship, dedication, and creativity that Gabriella poured into her senior line.
Through this project, I collaborated with a talented designer to encapsulate the spirit of "Dulce" and present it in a visually captivating Look Book.
Feminity
Project Scope: My task involved designing and crafting a Look Book for the senior fashion line "Femininity" by Rachel Emerson at Oklahoma State University. With the mood board and Rachel's conceptual insights, I aimed to bring her artistic vision to life.
Designer Collaboration: Collaborating closely with Rachel Emerson, the senior designer, I worked to translate her creative concept into a visually compelling and cohesive Look Book.
Mood Board as Inspiration: The project commenced with the mood board, serving as the foundation for capturing the thematic essence and aesthetics of the "Femininity" line. This visual guide steered the creative direction of the Look Book.
Thematic Consistency: The Look Book was meticulously designed to stay aligned with the thematic elements of the "Femininity" line, ensuring that each page reflected Rachel's vision and encapsulated the essence of her collection.
Visual Cohesion and Storytelling: Each page was curated to maintain visual harmony, weaving a narrative that immersed viewers in the world of "Femininity." The Look Book conveys the story behind the designs.
Manifesting Artistic Concepts: My goal was to translate Rachel's artistic ideas into a tangible representation that would resonate with audiences, evoking emotions and appreciation for her craftsmanship.
Impact and Representation: The Look Book serves as a tangible embodiment of the "Femininity" collection, offering a glimpse into the meticulous craftsmanship, creativity, and dedication that Rachel poured into her senior line.
Through this project, I collaborated with a talented designer to encapsulate the spirit of "Femininity" and present it in a visually captivating Look Book.
Polarity
Project Scope: My assignment encompassed the design and crafting of a Look Book for the senior fashion line "Polarity" by Katie Pierce at Oklahoma State University. Drawing from the mood board and Katie's creative inspiration, I aimed to bring her line's concept to life.
Designer Collaboration: Working closely with Katie Pierce, the senior designer, I embarked on a journey to translate her creative vision into a visually captivating and coherent Look Book.
Mood Board as a Launchpad: The project began with the mood board, providing a launchpad for capturing the thematic essence and aesthetics of the "Polarity" line. This visual foundation guided the creative direction of the Look Book.
Thematic Continuity: The Look Book was meticulously designed to maintain thematic continuity with the "Polarity" line. Each page aimed to reflect Katie's artistic vision and encapsulate the core essence of her collection.
Visual Coherence and Storytelling: Every page was curated to sustain visual coherence, weaving a storytelling thread that immersed readers in the world of "Polarity." The Look Book serves as a narrative vessel, conveying the narrative behind the designs.
Manifesting Creative Concepts: My objective was to transform Katie's creative concepts into a tangible representation that would resonate with viewers, evoking emotions and admiration for her artistry.
Impact and Expression: The Look Book stands as a tangible manifestation of the "Polarity" collection, providing a glimpse into Katie's meticulous craftsmanship, imaginative ingenuity, and dedication.
Through this project, I collaborated with a talented designer to encapsulate the essence of "Polarity" and present it in a visually engaging Look Book.
