Sustainably Gen
Project Focus: "Sustainably Gen" is a forward-looking project tasked with forecasting Spring 2021 t-shirt trends. This initiative targets Generation Z, a vocal generation unafraid to address important issues like gender equality and climate change.
Mood Board Inspiration: The mood board sets the stage, emphasizing the vibrant color Mellow Yellow. Generation Z's penchant for candid expression and advocacy fuels the project's ethos.
Eco-Friendly Embrace: "Sustainably Gen" envisions Spring 2021 t-shirts as game-changers in the fashion industry. The focus will be on total eco-friendliness, utilizing resources like hemp, bamboo, and recycled water bottles for textiles.
Genderless Transition: Anticipating the times, the project imagines a transition toward genderless cuts. The signature boxed cut shirts, marked by distinct features like unique collars, oversized sleeves, or cropped lengths, signify the shift.
Individuality and Unity: While embracing a standardized boxed cut, the t-shirts maintain individuality. Each shirt boasts a touch of uniqueness—a subtle collar twist, distinct sleeves, or a cropped edge. It's a blend of similarity and distinctiveness, mirroring Generation Z's unity and self-expression.
Spring 2021 Vision: In Spring 2021, "Sustainably Gen" foresees a revolution in t-shirt fashion—eco-friendly textiles, genderless cuts, and individualized flair. The project embraces the future while channeling Generation Z's values.
"Sustainably Gen" is a glimpse into a future where fashion's impact on the world is as significant as its style.
Anthropologie Vulnerability
Project Scope: This project revolves around crafting distinct color palettes that embody the traits of Reverence, Symphony, and Vulnerability. I started with the brand Anthropologie, blending inspiration from WGSN with creative exploration in Photoshop.
Anthropologie's Color Identity: The initial color board centers on Anthropologie's essence, capturing its unique charm and personality. It's a fusion of visual storytelling and brand identity.
Trait-Centric Exploration: Transitioning to the color palette creation, I ventured into the traits Reverence, Symphony, and Vulnerability. Each palette embodies a distinct emotion, weaving colors that speak to the brand's identity.
WGSN Influence: Drawing insights from WGSN, a renowned fashion trend forecaster, I leveraged their expertise to shape the palettes. This fusion of research and creativity amplifies the project's depth.
Photoshop Creativity: The transition to Photoshop allowed for a more hands-on approach, allowing the color palettes to evolve with precision and finesse.
Impact: The resulting palettes serve as visual narratives, not just of color but of emotion. Each hue is strategically chosen to convey the intended trait and reflect Anthropologie's spirit.
Holistic Vision: This project is a journey—starting with brand identity, incorporating external influences, and culminating in tailored color palettes that paint a vivid picture of emotion.
Through this project, I translate concepts into colors, capturing Anthropologie's essence while embodying Reverence, Symphony, and Vulnerability.
Daring Feminine
Project Brief: This project centers on evolving a fashion brand's aesthetic into an edgier yet consistent look. It involves crafting a trend forecasting report aligned with the brand's essence and introducing an empowering denim line named "Daring Feminine."
Edgy Elegance Evolution: The trend forecasting report takes the brand's aesthetic and pushes it into a realm of edgier sophistication. The goal is to maintain the brand's identity while infusing it with a bold and modern twist.
Body Positivity and Empowerment: "Daring Feminine," the denim line, embraces the beauty of all women's bodies. It champions body positivity by creating designs that accentuate diverse body types, celebrating individuality and empowerment.
Edgy and Feminine Fusion: The denim line strikes a balance between edginess and femininity, catering to a customer seeking a bold yet empowering look. This blend mirrors the evolving spirit of modern women.
Name and Purpose: The name "Daring Feminine" encapsulates the line's essence—challenging conventions while exuding feminine strength. It resonates with a customer who dares to be herself.
Visual Presentation: The trend forecasting report and denim line's aesthetics are visually harmonious, reflecting the brand's evolution while staying true to its core.
Impact and Empowerment: Through this project, the brand expands its horizons while staying grounded in its identity. The "Daring Feminine" denim line stands as a beacon of body positivity and empowerment.
"Daring Feminine" is an embodiment of empowerment through fashion—a blend of edginess and femininity that empowers women to embrace their uniqueness.
Raw Air
Project Focus: Addressing the question of natural-based daily-use products for biodiversity, this project envisions a macro trend. It includes a trend book covering fashion, home decor, food, lifestyle, art, and technology.
Holistic Vision: This trend explores harmonious coexistence with nature, envisioning products that promote biodiversity and a balanced relationship.
Best and Worst Scenarios: The project contrasts an ideal world of balanced products with a dire scenario of environmental consequences.
Visual Depth: Mood boards add visual depth, reflecting the best and worst outcomes, evoking emotions tied to potential impacts.
Macro Trend Board: The macro trend board captures the essence of the vision—a world where products and biodiversity thrive together.
Impact: This project offers a glimpse into a future where nature-inspired products contribute to a healthier planet and a symbiotic relationship.
ROXY Internship
More projects can reviewed upon your request
Project Focus: During my internship at Roxy, I was tasked with creating trend reports for the Shoe Design team. I conducted on-site research in local malls and extensively explored online stores to compile the latest shoe trends.
Comprehensive Analysis: My research process involved immersing myself in popular stores to gather firsthand data on prevailing shoe styles. Additionally, I delved into various online platforms to ensure a comprehensive understanding of the evolving trends.
Resulting Trend Reports: The outcome of my efforts culminated in three distinct trend reports, each meticulously crafted to provide valuable insights into the current shoe landscape.
Local Insights: The trend reports reflect insights from local malls, offering a glimpse into what's popular and resonating with consumers in physical retail spaces.
Online Exploration: Through my exploration of online stores, I gained a deep understanding of virtual shopping trends, which play a significant role in shaping consumer preferences.
Impact: These trend reports aim to equip the Shoe Design team at Roxy with actionable insights, helping them stay ahead of the curve in designing footwear that aligns with the ever-changing fashion landscape.
Through this project, I contributed to Roxy's innovation by providing a snapshot of the dynamic shoe trends driving the industry.
Roxy SOCAL Swimwear ~ Spring
Research Focus:
I explored female surfers' preferences to redefine Roxy's target market and explore growth opportunities.
Methodology:
Conducting interviews at four top Southern California surf beaches, I gathered insights on favored swim brands, perceptions of Roxy, and suggestions for brand enhancement.
Findings:
Female surfers admire Roxy's surf team but seek more versatile and updated designs. Younger demographics prefer simpler, confidence-inspiring styles over 'girly' aesthetics.
Analysis:
Young adults aspire to exude confidence among male surfers, favoring simpler designs. Demand exists for more collaborations with Roxy's team players.
Boot Barn Competitive Report
View full report upon request
